Need a last-minute gift idea? Edvest is here to help!

Edvest dad and daughter

The holiday season can be a hectic time for families. And when it comes to your kids, you want to get them the perfect holiday gift. 

As the holidays quickly approach, you need a gift that will save you time and money. This year, skip the expensive tech and trendy toys. Instead, give a gift that keeps on giving – the gift of a more affordable college education. 

Edvest, Wisconsin’s 529 College Savings Plan, is a tax-advantaged investment plan. For more than 25 years, Edvest has helped Wisconsin families prepare for the future cost of higher education. Opening or gifting to an account isn’t complicated or expensive and lasts longer than the latest toy, new outfit, or even cash.

The Gift that Gives Back

A 529 account like Edvest is an excellent way for families to save for higher education and benefit from unique state tax advantages. You can easily open an account online in 15 minutes. Edvest also provides several benefits, including:

  • Tax incentives – Wisconsin residents can claim a state tax deduction of up to $3,560 per account (2022 tax year). Plus, any earnings grow tax-deferred and qualified withdrawals are tax-free. Limitations apply.1
  • No large upfront cost – Open an account with a minimum of $25 and contribute through your bank account or payroll direct deposit.
  • Low fees – Edvest is one of the lowest-cost 529 plans available.2 
  • Flexibility – Use funds to pay for tuition, room and board, books, fees, and more at any accredited college, technical school, and apprenticeship program across the country.3

And once an Edvest account is open, anyone can contribute to it via our gifting platform, Ugift®. This is a great option around the holidays and for birthdays, graduations, and other special occasions throughout the year. You can share your child’s Ugift® code with friends and family via email, text, or social media, and they can seamlessly contribute online.

Give with Edvest

Shopping for gifts last minute is nothing new for a busy mom, but Edvest is here to help you with the perfect gift.

Giving your child the gift of education is one that you will never regret. And not only does it benefit your child, but it also benefits you too! 

Visit Edvest online to open an account or learn more about gifting. You can also follow Edvest on Facebook for the latest news and information.

1To learn more about Wisconsin’s Edvest College Savings Plan, its investment objectives, tax benefits, risks and costs, please see the Plan Description at Read it carefully. Wisconsin taxpayers can qualify for a state tax deduction up to $3,560 for each contributor per beneficiary per year from contributions made into an Edvest College Savings Plan. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. Consult your legal or tax professional for tax advice. If the funds aren’t used for qualified education higher expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply.  TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for Wisconsin’s Edvest College Savings Plan.

2ISS Market Intelligence 529 College Savings Fee Analysis 3Q 2022. Edvest’s average annual asset-based fees are 0.16% for all portfolios compared to 0.51% for all 529 plans.

3Withdrawals for tuition expenses at a public, private or religious elementary, middle, or high school and registered apprenticeship programs, can be withdrawn free from federal and Wisconsin income tax.  If you are not a Wisconsin taxpayer, these withdrawals may include recapture of tax deduction, state income tax as well as penalties. You should talk to a qualified professional about how tax provisions affect your circumstances. Apprenticeship programs must be registered and certified with the Secretary of Labor under the National Apprenticeship Act. 


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